Problem

Vuori needed large volumes of visual content to support product launches across men's and women's categories. Traditional production was time consuming and resource heavy, especially with frequent drops and ad campaign deadlines.

They wanted a faster way to produce studio quality visuals that stayed true to their brand and aesthetic.

Solution

We created a custom AI model trained on Vuori's apparel styles and fabric textures. Using this model, we generated high fidelity lifestyle imagery across performance and everyday pieces including leggings, tanks, shorts, and activewear tops.

The output included a mix of clean editorial portraits and dynamic scenes with hyper realistic human like models. Every image matched Vuori's tone, colour palette, and visual standards, ready for use across digital channels.

Impact

• Content was produced faster with less overhead
• Traditional shoots were replaced with on demand AI generation
• Ad creative testing became more agile and responsive
• Social media visuals saw higher engagement
• Visual consistency was maintained across collections

Vuori now has a scalable content engine that keeps pace with its product releases and brand standards.