Problem

Samuele's Gelato needed a full brand refresh that captured the quality of its product and the passion behind it. The founder's story was central to the brand but wasn't yet reflected visually. At the same time, the business was expanding into delivery and gelato cart rentals and needed content to support these new channels.

The challenge was to create premium visuals that felt authentic while staying true to the unique look of Samuele's gelato.

Solution

We built a new brand identity around Samuele himself, pairing Italian charm with a playful, modern tone. The visual direction was designed to feel bright, handcrafted, and memorable.

To protect the authenticity of the gelato itself, we trained bespoke AI models on Samuele's own gelato scoops and branding elements including cups and cones. This ensured the texture, colour, and presentation stayed true in every image.

We then produced a full content suite including lifestyle imagery, product visuals, and short videos across locations from beach to desert. These brought to life every aspect of the brand from storefront to delivery to event experiences.

Impact

• The brand was relaunched with a clear and personal identity
• Every scoop and brand asset was captured with realistic visual fidelity
• Social and advertising campaigns gained fresh lifestyle content
• New revenue streams like delivery and cart rental were supported with custom visuals
• The founder's story became central to how the brand connects with customers

Samuele's now looks as good as it tastes and feels as authentic as the person behind it.