Problem

Niche Odoris had a defined product line and brand concept rooted in the scents of the Middle East, but lacked the visual assets to bring that story to life. Their content did not reflect the elegance, identity, or cultural depth of the fragrances.

They needed visual storytelling and lifestyle imagery that matched the world behind the scents and resonated with their audience.

Solution

We led a brand refresh through art direction and visual strategy focused on storytelling and elegance. Using existing product photography, we trained bespoke AI models to replicate Niche Odoris's actual perfume bottles and packaging, ensuring all visuals maintained product authenticity.

We then created a full set of content including still life product shots, lifestyle imagery of their target clientele, and culturally inspired backdrops from across the Middle East. These were designed to evoke the origins of each scent and bring the experience of the fragrance to life visually.

Short form videos were produced to add depth and movement, showing both the ritual and romance of perfume.

Impact

• Niche Odoris gained a refined and authentic visual identity
• AI content featured exact product replicas with full fidelity
• New visuals captured cultural richness and brand sophistication
• Lifestyle imagery elevated the brand in the eyes of prospects and clients
• Social, web, and campaign content was expanded across channels

The result was a content suite as rich and layered as the fragrances themselves.