Problem

Natasha Mehra wanted to reposition her label as a premium Indian fashion brand. While the garments had strong craftsmanship and identity, the visual content did not reflect the luxury image she aspired to project.

She needed a refreshed brand identity and new content to communicate that evolution across digital, social, and fashion platforms.

Solution

We redefined Natasha Mehra's brand positioning to align with modern luxury expectations. Using her existing product photography and shoot references, we trained bespoke AI models on her Indian dresses with a focus on preserving the intricate detailing, embroidery, and silhouettes that are core to her brand.

This allowed us to create high end imagery featuring virtual models wearing her collections in luxury environments including upscale interiors and runway spaces. Every image was crafted to highlight the craftsmanship and maintain complete product authenticity.

We also produced short form videos showcasing her designs in motion, using virtual runway scenes to enhance storytelling and elevate the overall brand experience.

Impact

• Natasha Mehra launched with a stronger luxury identity
• Garment details were preserved with precision using bespoke AI model training
• Product visuals were elevated through styled scenes and virtual models
• Runway style videos added energy and emotion to the brand's story
• Content created a unified and premium look across all platforms

The brand now reflects the elegance and detail of the garments through visuals that are just as elevated.