Problem

SUPP is a premium cycling apparel and accessories brand with a clearly defined identity and product aesthetic. With a strong website and core campaigns already in place, they needed additional lifestyle and action-based content that would complement their existing brand presence on social platforms.

Producing this content through traditional means would have required a full shoot, athlete coordination, and multiple days of work, slowing the pace of content delivery and adding unnecessary cost.

Solution

We created hyper-realistic lifestyle and performance content using bespoke AI workflows tailored to the SUPP aesthetic. This included visual scenes of riders in urban environments, dramatic race moments, branded team culture shots, and cycling locker room setups.

Bespoke virtual models were trained to match the cut, texture, and fit of the actual SUPP gear, allowing the content to sit naturally alongside their existing visuals and campaign assets. Each image was produced with a consistent tone, light, and brand alignment.

Impact

• SUPP expanded its content library with no production delays
• Visuals maintained full alignment with the existing brand identity
• AI-generated imagery featured real apparel models with product accuracy
• Social platforms were kept fresh with lifestyle, action, and team-driven content
• Creative turnaround times were reduced from weeks to hours

Efficient, accurate content made to move as fast as the brand does.